The Environmental Factors Ikea Marketing Essay

The Environmental Factors Ikea Marketing Essay An organization was found about sixty years ago, which is now has become most prominent furniture retailer in IKEA. Founder of this organization was, Ingvar Kamprad. It supplies products in flat packing concept with reasonable values. They have large network of 226 stores across Europe, Asia and America. Currently it is earning $17.7 Billion it uses illustrious annual catalog to market its products. It considers different environmental factors while making domestic and foreign marketing decisions about its products. This paper studies in detail these factors including control international economic interdependency and consequence of trade practices, contracts, physical and demographic infrastructure, corporate social responsibility, cultural diversity, and implementations o ethical aspects in business along with fulfillment of legal duties, political influence on business and its effects on international relations and in last it examines, corrupt practices Act of 1977, and the role o f technology. Influence of Global Economic Interdependence Effect of Trade Practices and Agreements As the business is expanding across borders and continents, its examines purchasing power parity of customers in different regions before setting it prices. In order to determine Purchasing power parity, level of income, prices, savings, debts and GDP are assessed. (Hennessey and Gillespie, 2010). Some factors that can determine purchasing power parity include economy, trade practices, and agreements. So when, you are going to be global, it is required to build an efficient marketing mix and prices are adapted for targeting in different parts world. Importance of Demographics Physical Infrastructure Demographic factors and physical environment held very significant in developing marketing strategies. Demographic factors include, gender category and divergence, choice patterns of people, buying pattern, norms diversification, ethnicity and race etc. to operate competitively in regard of marketing mix, evaluation of demographic profile of specific region is fundamental step. Influence of Cultural Differences IKEA use to target developed countries, as it mainly operates in Asia, USA, Canada and Europe To consider potential growth, and development opportunities. It do not target and focus the developing countries of Africa, South America, and Asia as well. IKEA offers to great extent its similar products in all parts where it has its operations, but similar marketing strategies for each region are different as it does not make sense, it also do not works well if similar strategies are used for all regions, As it is a famous saying in business that one size does not fit to all. IKEA introduces different marketing strategies for each region according to its demographic trends and physical infrastructure. For example, IKEA offer various mattresses, but a queens bed will not be same in size in United States and United Kingdom. IKEA develops its strategies very seriously; it considers and carefully looks after its competitor strategies, customers environment, and psychology in order to meet and exceed their demands. It manages price to such level where they consider it necessary to maintain particular level of sales and developing most attractive environment of their franchises and stores. It do not have aim to be Swedish in style everywhere, rather it changes its products greatly according to every region where it goes to operate and conduct its business. (Schumann, 2009). In response to globalization, its designers has changed the look of showrooms after the visit of Hispanic Californians houses and finding out that Hispanics consists of large families and have interest in bright colors. It causes the unpopularity or even failure of products if they are not changed according to environment and place being targeted, as in the case of not changing the name of baby bed named GUTVIK, a rude word in German language. Importance of Social Responsibility Ethics versus Legal Obligations corporate social responsibility, legal obligations and ethics has become more important among stakeholders. Companies, if operate with single aim of making profit, may indulge in unethical practices and may deceive customers by giving them wrong information. Corporations are now more socially responsible and work for benefit of society in which they are operating. The aim is welfare of consumer by supplying products and services in safe manner, at reasonable prices, and avoiding all those activities in market that may be deceptive. A socially responsible and ethical corporation considers it its responsibility to save customers from inflating prices, potential monopolies, and ensure fair competition in the market. Consumerism and environmentalism are Emerging trends in this regard are which means to benefit consumer and to save environment. Operating as a socially responsible organization. For example, when issue of used wood chemical being harmful to the customers as well as the environment, was raised, IKEA change it suppliers and manufacturing procedures in order to maintain its image in the minds of the customers. To gain success in industry, its important to have good company image among its customers and society at large. Ethics plays important role in forming companys image. Ethics are major aspect of operations. Ethics include being friendly, conscious about customer safety and health etc. its also required by law of countries where IKEA has its operations. In India and Pakistan, it has to face some issues of child labor. Effect of Political Systems the Influence of International Relations Legal and political environment of host countries, effects marketing strategies of companies. Every country has laws to protect customers and companies, these laws often and commonly includes laws regarding marketing contest, safeguard of customers, lending laws and laws related to fair trade etc. there are also some laws to control prices for the sake of customers , to promote fair trade and regulate monopolies. IKEA is also dynamic while it deals in political environment and agreed to a contract in May, 1998 with The International Federation of Building and Wood Workers (IFBWW) for the protection of employees right. It also pays attention to lending laws and credit dealings as these laws affect its sales greatly. IKEA has to comply with various laws and regulation of different countries about endorsement of credit card, interest rates, privacy laws, customer rights as well as considering fair lending Acts. Influence of the Foreign Corrupt Practices Act of 1977 Influence of Local, National, and International Legislation It has two important points to focus on, one of these two points is transparency of accounting practices according to securities and exchange commission Act 1934, and second is about corruption of officers at international level. These acts are intended to prevent and control unlawful activities as such activities are harmful for stability of international markets, and may be harmful for its functioning. Immoral and unlawful activities can damage an organizations reputation and its image in market place. IKEA works in compliance with all rules and regulations of each country, as evidence it always had clear and transparent accounting practices. It has developed its brand image as being high quality provider in the market place, and sincere organization through job search grouping, articulating significance of accounting and store management. Effect of Technology Present era is of technological advancement and innovation. It has become necessary to have and use effectively the tools for marketing activities. Marketing intelligence system is largely used in supply by many organizations. This system is helpful in trailing information regarding advancement in technology. (Brennan et al., 2010). IKEA has gathered zip code of their customers when they register for sales but now technology has taken the responsibility for these processes. IKEA also advanced technology to promote its products, it uses web, email etc this use of new .technology , it has become possible for companies to operate from distant places. IKEA also used social networking site to link to its consumers, increase its customer base and customer retention. This is simple to reach to all of the families and friends. IKEA has developed a policy that I s helpful to have great success globally. Its efficient polices that has stretched it market share, and stretch IKEAs designed trends by enforcing the Swedish image, developing the similar environment in each store, even by offering food and quality day care. In order to maintain its image and success globally at the current level IKEA would have to adapt many environmental factors. IKEA is strategizing to provide the low cost, and delivering value to consumers. Marketing and promotion strategies are revolutionized with Facebook and created the ripple effect; to cater highest number of people and making them part of this culture and daily life.

The Strength of Gertrude in Hamlet

Murder, treason, and deceit are common themes in William Shakespeare’s tragedy Hamlet. Throughout the play the women are often viewed as weak in character as the men easily dominate them and steal the spotlight through their manic actions. The time period in which Shakespeare would have written Hamlet, women would have been treated with little respect. One woman that shows her feminine power is Gertrude, the Queen of Denmark and mother to Hamlet. Through the play it seems that Gertrude has committed more bad deeds than good, but with further examination, her actions can be seen as altruistic and loving. Queen Gertrude in Hamlet reveals her true strength through her selfless actions for both Hamlet and Denmark. With the fresh death of King Hamlet, Gertrude loses her money, power and her only chance for her son to be a successor to the throne. Instinctively, Gertrude marries the man who is King in order to gain status in Denmark. During the 16th century, a woman was only as powerful as the man to whom she was married and Gertrude knows she must protect her son. By being loyal to Claudius, the next most powerful person to her late husband, she is able to secure a position for Hamlet to be next in line for King. This act of love towards Claudius might or might not be false in the beginning, which is a selfless act on its own, but then Gertrude is able to care for Claudius as well, which proves she has loving characteristics. Throughout the play Hamlet mourns the loss of his father some two months after his death, but Claudius does not support his behavior, infuriating Hamlet. Gertrude being a woman in the 16th century, is unable to comfort Hamlet without stepping on her newly wed husband’s toes: â€Å"Good Hamlet, cast thy knighted colour off, And let thine eye look like a friend on Denmark† (1. . 68-69). Gertrude appears to be giving Hamlet the message that, in order for their success he must now adapt to his new surroundings instead of disrespecting Claudius. Even though Hamlet despises Gertrude for her blunt words he obeys when Gertrude asks: â€Å"I pray thee, stay with us; go not to Wittenberg† (1. 2. 118). It is evident that Gertrude desires the best for Hamlet, sh e has married in order to keep him in line for the thrown and even though she hurts him with words, she is lovingly sacrificing her emotions for his long-term well being. The Queen Gertrude has loving and caring qualities that are only subtly seen in Hamlet, and this is why most audiences see her slightly villainess. She loves Hamlet and underneath her shallow exterior, shows great emotion when he confronts her. Gertrude truly does not know what she has done to make Hamlet so enraged, and it is only when he tells her that she understands her actions to be wrong: â€Å"O Hamlet, speak no more: Thou turn'st my very eyes into my soul, And there I see such black and grained spots As will not leave their tinct† (III. iv. 88-91). There is no reason to believe that Gertrude is lying to appease Hamlet as she confesses that her soul is blackened. Gertrude is portrayed as loving and loyal throughout the play; she stayed loyal to Hamlet after he lashed out on her in the closet by appeasing Claudius. These loving qualities that are subtly shown in Gertrude prove that she is selfless in her actions for Hamlet and Denmark. Gertrude often lies throughout the play, and while lying is a bad characteristic that would build a certain hate from the audience, her lies are in order to protect those around her. Gertrude’s lies are not cruel and evil falsehoods; hers are white lies that she feels she must tell in order to keep those around her safe physically and emotionally. She must tell the King that Hamlet has killed Polonius, but she does what she can to help Hamlet, telling Claudius that Hamlet â€Å"weeps for what is done† (4. 1. 27) when clearly he does not. Gertrude lies in order to protect Hamlet whom has just lashed out, telling her of all her hurtful actions. She follows her instincts and as a good politician puts a buffer on the truth in order to protect people emotionally around her. All of Queen Gertrude’s actions in lying seem shallow but are necessary for those around her and are selfless on her part in order to protect Hamlet. The ghost of King Hamlet is easily misinterpreted when he reveals to Hamlet, information about his murder and details of Claudius and Gertrude. The message the Ghost tells Hamlet makes Gertrude a far more despised character: â€Å"Ay, that incestuous, that adulterate beast, With witchcraft of his wit, with traitorous gifts† (1. 5. 42-43). The line of â€Å"adulterous beast† insinuates that Gertrude was committing adultery and thus lying to King Hamlet making her a cheater and therefore despised by the audience. The term adulterate does not have the same meaning as adultery, by definition it means to render poorer in quality by adding another substance. In all, the Ghost is correct because Gertrude is of a â€Å"poorer quality† due to her new ties with Claudius, but that does not mean that they committed adultery before the King’s death. If Gertrude were an adulteress, she would ave been almost certainly been involved in Claudius' plot of murder, Claudius would believe her to be an accomplice and confide in her, but he does not. In addition, if it were true, it would most likely be first on Hamlet's mind, but when Hamlet confronts Gertrude in her closet and announces all her crimes; he does not once even imply that she has committed adultery. This misinterpretation could cause much hate for The Que en by the audience and much confusion as to her real motives, but with this insight it is most obvious that the Queen was respectable towards her family and Hamlet. Through all of the challenges in Gertrude’s life she has never been recognized for all her selfless actions for her son and Denmark. Gertrude is truly a hero of the play because she continuously sacrifices herself for the love of others and Denmark. She selflessly told Hamlet of the poison so he then knew for sure Claudius was corrupt: â€Å"The drink, the drink! I am poison’d! † (5. 2. 304). With this information Hamlet was able to justifiably kill Claudius for the murder of his mother Gertrude. Just before her death Gertrude is able to save the land of Denmark from the deceitful and murderous King Claudius. This action on the Queen’s part is beneficial to all the people of Denmark allowing them to have a fair chance with their newly chosen ruler young Fortinbras. Hamlet is a tragedy in which there needs to be a heroic, selfless character, and in the end this is the Queen Gertrude. Overall, through the examination of Queen of Denmark may appear as a villainess character but when examined closely her motives show a loving and strong character. Living in a time in which she had little respect, Gertrude was able to secure a spot for her son in the throne by marrying a man of power. Through all controversies she sets her emotions aside in order to deal with situations that concern her family and Denmark. Though at most times Gertrude has to keep her emotions at bay it is evident that she has subtle loving qualities for her family. After all controversy and being hated by Hamlet she still protects her son with small white lies to Claudius. Gertrude is never recognized for her strength as she saves Denmark from the tyrant that Claudius is. A heroic, strong, feminine character shows her altruistic characteristics throughout William Shakespeare’s tragedy Hamlet.

Comparitive Essay Topics Reviews & Guide

Comparitive Essay Topics Reviews & Guide The building of an essay is dependent largely on the way in which the writer is presenting his ideas and observations about the comparative points of the 2 objects to the reader. A specialist is able to help you opt for a great subject for your compare and contrast essay topics or can complete the task for your benefit. You may also choose one particular topic at the moment and begin practicing. What You Don't Know About Comparitive Essay Topics Thus, writing a history paper will surely be fun, if you only choose a really intriguing history essay topic. You see it is an unusual topic that might be quite hard to imagine or explain, but some students might just turn that topic into a masterpiece. Everything starts with a topic, therefore it's among the most critical facets of comparative analysis essay writing. Following that, you can't locate a best topic. Quite frequently, the ideal topic is one which you truly care about, but you also will need to get ready to research it. Lucky for you, there are a lot of topics you could concentrate on when writing and it's all your responsibility to establish the precise topic that you wish to build on. Students lead busy lives and frequently forget about a coming deadline. Comparative analysis essay might seem to be a complicated endeavor, but should you follow all the actions mentioned in our guideline, the writing process will develop into far easier! Writing a comparative essay is similar to arranging a party in the feeling that you absolutely musthave a program. The Basic Facts of Comparitive Essay Topics When you assign compare and contrast essays, be certain that you remind your students of methods to be certain they are truly comparing and contrasting both concepts. It might be necessary to liaise with other people to recognize the good compare and contrast essay topics. Otherwise, you should have a look at a number of the easy compare and contrast essay topics on the many scientific innovations. There are several possible compare and contrast essay topics, and a number of them are tough to perform. Life, Death, and Comparitive Essay Topics If you are making your own essay topic, then there should be an obvious foundation for comparison and the comparison should make logical sense. You have to pick the subjects for comparison which you're related to, to be able to keep you interested throughout the practice. The comparison doesn't actually have to be positive you may also compare negatively connected things. Your comparison should really help somebody's understanding of the objects you're contrasting. Why Almost Everything You've Learned About Comparitive Essay Topics Is Wrong Comparative essays are a breeze to write. For that reason, they are quite common in academia. Much like descriptive essay examples and other types of academic essays, a comparative essay can be made in various ways. Meanwhile, should you need any assistance with your academic writing or merely need to have a customized essay, let us know. The above mentioned compare and contrast essay topics are only a few of many topics you may decide to go over in your essay. For example, here is among the ideal place to purchase essays on the internet you can go to. For that reason, it's crucial to have a decent comparative essay outline in place. The Good, the Bad and Comparitive Essay Topics Thus, looking at a comparative essay example readily available in our website is a great method to understand how to compose such sort of essays. Finding the perfect topic isn't the hardest job in the planet, all you need to do is to take a few factors into account. If you opt to write on comparative essay topics you must realize that you must do much more research especially because here you'll be comparing a couple of things thus you might be working on more things than two things. If you opt to write on a com parative essay topic you must understand you have to do far more research especially because here you'll be comparing a few things thus you might be working on more things than two things. Though you're just beginning to compose essays, you shouldn't struggle attempting to develop something to discuss. In your introduction write two or three sentences proving that there's an excellent reason behind comparison. Maintaining the important points of dissimilarities and similarities connected to the essay topic will allow you to discuss things in a better means in the last copy. It's utterly crucial that you resolve the problem in such a way in which the readers can easily understand the essay. There are many sources from where it is possible to gather information on your subjects but make certain that you always go with facts. There are lots of topics which may be placed into consideration in regards to comparative study. There are different compare and contrast topics obtainab le for research, and it may be not so simple to choose one. You have to find subjects that you're able to compare andcontrast.

The Crucible By Arthur Miller - 1088 Words

intro: â€Å"I saw Sarah Good with the Devil! I saw Goody Osburn with the Devil! I saw Bridget Bishop with the Devil!† (Miller 45). In Arthur Miller’s The Crucible, residents of Salem habitually ‘cry witch’, driven by dismay, suspicion, and retribution. Under a strict theocracy, where the court’s ruling and religious beliefs are exclusively bound to one another, death is practically inevitable for those branded as witches, their names perpetually tarnished. From atop his high horse, one may look upon The Crucible and harshly judge the irrational actions of Salem’s community; however, human emotion drove these(should this be ‘those’) injudicious acts, the very raw emotion that often overpowers logic in today’s society. Though theocracy has dissolved, one can never rid the world of (blank, need a word here) emotion or the mishaps that follow them. Today, dismay, suspicion, and retribution drive racial profiling in society, inciting scores of people to ‘cry terrorist’. Unjustified displays of terrorism and racism, such as blah blah blah, verify that society today mirrors that of The Crucible’s in unfortunate ways. (Events such as†¦ (whatever events you are talking about) ex) Muslim persecution, 9/11, Paris shootings, airport security) are all modern day examples unjustified displays of terrorism and racism verify that present-day society mirrors that of The Crucible’s in unfortunate ways. Unjustified displays of racism, seen in airport security and the persecution ofShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustrating the flaws of the court system in the 1950’s. The communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â €Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, AbigailRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme reveals the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtlyRead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. 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In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with three types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be theRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experie nces

PG vs Colgate - 1091 Words

Introduced in September 2002, Colgate’s ‘Simply White’ posed a threat to PG’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as PG’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by PG indicated that consumers perceived both products to be equal in terms of whitening levels, PG’s internal scientific data suggested that the whitening level for Whitestrips was 5 times higher than Simply White. Thus PG is faced with the core issue - Whether Simply White works as well as Whitestrips and how can PG regain its market share by†¦show more content†¦If PG’s claim is substantiated by the ADA it could influence the outcome of the issue in contention. As both NAD and ADA, the key interest groups in the arena, prefer to provide accurate data to the consumer, the support of these two possible can further influence the resolution of this issue in PG’s favor. This is further supported by PG’s previous knowledge of NAD’s workings and PG can leverage its market power to access key decision makers on the NAD’s panel such as advertisers, academics and public sector officials. PG can also use NAD’s ruling against Den-Mart, which based its argument on ADA’s scientific report on correct whitening levels, to lobby with ADA, influencing ADA to accept PGs own method of documenting tooth color changes. In order to regain its market share PG needs to respond using a combination of non-market and market responses. PG needs to lobby with both the NAD council and the ADA in order to create a pool of allies and also get scientific acceptability of its method of documenting tooth color changes. At the same time it can fund independent research and publication in order to increase awareness amongst consumers. Once PG has scientific basis for its argument it should immediately file a claim against Colgate. Although, since such non market strategies may take time, which would further increaseShow MoreRelatedIndividual Case Analysis Colgate vs. PG796 Words   |  4 PagesBrighter Smiles for the Masses----Colgate vs. PG [pic] [pic] BY: ZHUANG Lingzhi ( Erin ) 52373176 Individual Case Analysis The Procter Gamble Company (PG) was the first one to launch the over-the-counter tooth-whitening product, Crest Whitestrips, which is able to be used at home to the market. After two years, Colgate followed to launch the rival product, Simply White, and snatched big part of the market share from PG. The market share of WhitestripsRead MoreSwot Analysis : Procter Gamble Essay1001 Words   |  5 PagesIntroduction Procter Gamble (PG), a leader in the personal products industry relies on branding, product innovation, and delivering value and quality products to consumers worldwide. However, PG has seen stagnant growth in profits. PG is a position to reevaluate and restructure its strategy by identifying external threats and weakness which is a key step to solidifying a corporate strategy for long-term growth. This is an PEST and Five Forces external analysis of PG’s threats and weaknesses,Read MoreColgate Case Analysis1497 Words   |  6 Pagesmarketing strategy for the launch of the new Colgate Precision. The issue can be divided into the following four major areas: 1. Positioning: Which market should be targeted? 2. Branding: Should Colgate make the most of the company’s brand? 3. Communication Promotion: How does Colgate distribute its advisement expenditures among products? 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They want to know how they are going to be able to capitalize on the emerging market segment within the rinse category that focused more on â€Å"health-related benefi ts† than the traditional breath strategy of Scope. If the company does pursue this there are several concerns that they have. How should PG respond to the newest competitor in the mouthwash market? What strategyRead MoreThe Rise of Battery-Powered Toothbrushes Essay4501 Words   |  19 Pagessegment. Between August 2001 and 2002, sales of power dental accessories in U.S. food, drug and mass outlets grew by 21.8% (Neff, 2002). There are many competitors in this industry including Colgate-Palmolive and Procter Gamble. In May 2000, Colgate-Palmolive introduced the Colgate Actibrush with a retail price of $19.99 (Young, 2002). Procter Gamble was quick to follow suit and introduced the Crest SpinBrush in mid 2001 and priced it at $5.99 (Young, 2002). With 50% ofRead MoreDomestic Marketing vs International Marketing2276 Words   |  10 PagesDomestic marketing vs International marketing Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges thatRead MorePG Swot Analysis10435 Words   |  42 Pagesincluding cosmetics, fragrances and over the counter medications; and diapers and feminine hygiene products. Other items range from cat litter to automotive additives. The top worldwide producers include Procter and Gamble, Kimberly Clark, Unilever, Colgate-Palmolive, Church and Dwight, Clorox, and Ecolab. 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How will a merger with Gillette provide a 1 + 1 = 3 effect for PG? Proctor and Gamble recently completed large restructuring, put new management in place, and cut capital spending needs. Since then they are now focused on increasing top and bottom line results after shifting business mix toward higher margin

Ielt Task 2 Free Essays

Advertising encourages consumers to buy in quantity rather than promoting quality. To what extent do you agree or disagree? Words: 281/ Time: 45’ Whether or not customers are encouraged by advertisers to purchase products in quantity without promoting quality is a controversial question. Some people would say â€Å"yes† with that idea. We will write a custom essay sample on Ielt Task 2 or any similar topic only for you Order Now However, as far as I am concerned, I strongly oppose that perception. First and foremost, although nowadays consumers are bombarded with information of products and services, viewers are still decisions-makers. Some people concern about quality, others have interest in quantity. But, they generally buy products according to their own interests, tastes, income and other factors. Moreover, customers are now increasingly cautious about advertised products, they thus ask for advice from their friends and families, instead of buying them impulsively. In simple terms, it is customers rather than advertisers who decide to purchase a certain product. It is also noted that the main function of advertising is to provide customers with adequate information about a lot of aspects of a product including quality, package, functions, warrantee, and promotion, not only price. In fact, advertising is usually criticized on the ground that it leads customers to follow the advertisers’ desire. However, according to marketing principles, that advertising merely satisfies consumers’ information needs. Unarguably, price is an important factor that marketers use to boost sales. Nevertheless, it is more important to remember that the role of advertising is to offer specific information on a product and service. Therefore, advertising simply conveys the message relating to price, rather than use it to attract consumers. To sum up, I believe that consumers have different attitudes toward advertisements because they are influenced by various factors, not only price. The general perception of advertising as a stimulus for purchasing in quantity rather than promoting quality is in fact a bias. How to cite Ielt Task 2, Essay examples

Dell Computer Essay Example For Students

Dell Computer Essay DELL COMPUTERCompany SummeryDell Computer Corporation was established in 1984 and today ranks among the worlds largest computer systems companies. Dell pioneered the concepts of selling personal computer systems directly to customers; offering build-to-order computer systems; and providing direct, toll-free technical support and next-day, on-site service. The company designs and customizes products and services to end-user requirements, and offers an extensive selection of peripherals and software. Dells complete range of high-performance computer systems include: Dell Dimension and OptiPlex desktop computers, Latitude notebook computers, and PowerEdge network servers. The companys products and services are sold in more than 140 countries and territories to customers extending from major corporations, government agencies and medical and educational institutions to small businesses and individuals. The company employs approximately 11,000 people. Headquarters are located in Round Rock, Texas, with manufacturing facilities in Austin, Texas; Limerick, Ireland; and Penang, Malaysia. Dell Computers business strategy is centered around its direct business model and customer-focused initiative aimed at delivering the best customer experience through direct, customer relationships, cooperative research and development with technology partners, custom-built computer systems and service and support programs tailored to customer needs. Dell believes that this approach provides it with several competitive advantages. The approach eliminates the need to support an extensive network of wholesale and retail dealers, thereby avoiding typical dealer mark-ups; avoids the higher inventory costs associated with the wholesale/retail channel and the competition for retail shelf space; and reduces the obsolescence risk associated with products in a rapidly changing technological market. In addition, direct customer contact allows the Dell Computer to maintain, monitor and update a database of information about customers and their current and future products and service needs, whic h can be used to shape future product offerings and post-sale service and support programs. This direct approach, combined with the companys efficient procurement, manufacturing and distribution processes, allows the company to bring relevant technology to its customers faster and more competitively priced than many of its competitors. Company HistoryThe company was plagued by management changes during the mid-1980s. Renamed Dell Computer, it added international sales offices in 1987. A year later it started selling to government agencies and added a sales-force to serve larger customers. That year Dell went public in a $34.2 million offering. Dell tripped in 1990, reporting a 64% drop in profits. Sales were growing, but so were costs, mostly because of Dells efforts to design a PC using proprietary components and RISC chips. Also, the companys warehouses were oversupplied. Within a year Dell turned itself around by cutting inventories and coming out with eight new products. Dell entered the retail arena by letting Soft Warehouse Superstores (now CompUSA) in 1990 and office supply chain Staples in 1991 sell its PCs at mail-order prices. Also in 1991 Dell opened a plant in Limerick, Ireland. In 1992 Xerox agreed to sell Dell machines in 19 Latin American countries. That year Dell sold a new line of PCs through Price Club (now Price/Costco). Dell opened subsidiaries in Japan and Austria in 1993 and began selling PCs through Best Buy stores in 16 US states. The computer maker abandoned retail stores in 1994 to refocus on its mail-order origins. The company took a $40 million charge to retool its troubled notebook computer line and later that year released its Latitude notebook to general acclaim. The company also introduced a line of servers. In 1995 the firm offered Pentium-based notebooks, and hastened the interest in its desktops by cutting prices and releasing a dual-processor PC. The following year Dell ramped up its efforts in the Asian computer market with new mail-order service in Hong Kong, Japan, and Singapore; a new Asia/Pacific Customer Center in Malaysia; and direct-sales operations in South Korea and Taiwan. In 1997 Dell and Toronto-based Newcourt Credit Group formed Dell Financial Services, a joint venture that will provide financing for Dell customers. That year Dell also announced plans to enter the market for engineering, analysis, and design computers called workstations. Dell built up its consumer business in 1997 by separating that operation from its small-business unit and beginning a leasing program for individuals. What Should Be Included In A Prohibition EssayTHE POWER OF VIRTUAL INTEGRATION: AN INTERVIEW WITH DELL COMPUTERS MICHAEL DELL; by Magretta, Joan; Harvard Business Review edition March-April 1998. Dell shows that Web-based business isnt just a dream; by Tebbe, Mark; Infoworld. Dell hopes to up channel business by going after regional resellers; by Zarley, Craig; Computer Reseller. Dell Computer Corporation; Hoovers Company Profiles; WWW.HOOVERS.COMCompaq Computer Corporation; Hoovers Company Profiles; WWW.HOOVERS.COMIBM Corporation; Hoovers Company Profiles; WWW.HOOVERS.COMGateway 2000 Corporation; Hoovers Company Profiles; WWW.HOOVERS.COMMaking the right choices for the new consumer; by Dell, Michael S; Managing Service Quality. 1997 Warp-Up and 1998 Predictions; by Creative Consumer MarketingService sells; by Dell, Michael S; Executive Excellence magazines