Colgate Palmolive Case Study Example | Topics and Well Written Essays - 2000 words

Colgate Palmolive - Case Study Example Colgate Palmolive principle activities are manufacturing and marketing a variety of different consumer products. The group operates through two segments and sells its products under two of the categories: This report is focused on the use of brands by the said organization and how they successfully manage to market and sell their brands all over the world. How the name of the brand is made How that brand name is retained by the company How the company manages to live up to its customers' expectations What has the company got that its brands enjoy all the trust and confidence of customers in the world Such types of questions are addressed in this report. A detailed analysis of the company products is made and significant efforts have also been made in understanding how the company operates and manages to handle of its business worldwide. After the detailed study of the company's brands and their influence on the markets, some conclusions have been made regarding the study. Entireprocessinvolved in creating a unique name andimagefor aproduct(good orservice) in theconsumers' mind, throughadvertising campaignswith aconsistenttheme. Brandingaimsto establisha significant and differentiated presence in themarketthat attracts and retains loyal customers. As it can be seen from the definition of the branding above th... After the detailed study of the company's brands and their influence on the markets, some conclusions have been made regarding the study. Literature Review Entireprocessinvolved in creating a unique name andimagefor aproduct(good orservice) in theconsumers' mind, throughadvertising campaignswith aconsistenttheme. Brandingaimsto establisha significant and differentiated presence in themarketthat attracts and retains loyal customers. As it can be seen from the definition of the branding above that it is a complete and whole process of creating a unique name and image for a product either goods or services. To whom that image is targeted by the seller is a question great significance and the answer is potential customer. How is that objective achieved is the use of different marketing and advertising tools by the manufacturer and seller of the product. Hence what branding achieves is a significant and differentiated presence in the market that helps to attract potential customers and then retain those customers. Branding is a single major driver in the success of the product when a particular product has got everything it needs to fulfill the needs of users. With famous brands it becomes easier and a bit cheaper to penetrate the market and sell the new product with full hope and confidence. Recent times have seen many companies becoming successful due to their brand names and even selling their products at higher rates than the rates of similar products being sold in the market. Brand Identity Another main feature of this brand game is the brand identity, which helps its consumers to recognize it with its appearance irrespective of the fact that