Perasuasive Sales Letter Essay

This short letter revolves around one important point: blood donated for infusions can be stored for no longer than 72 hours, after which it will be discarded. This means that people are in serious danger of dying depend on the daily efforts of all Americans who donate blood to save them. Today, the situation is critical because national supplies stored at Red Cross have dropped to dangerously low levels. This means that many people may not survive for very long once they get into a traffic accident or collapse because of a health problem. Luckily for them, professionals from the Red Cross over the years have developed impressive expertise in finding, processing and using donated blood. More importantly, they have developed an effective way to raise interest in blood donation through initiatives such as Blood Mobile. An impressive example of a life saved is that of five-year-old Melissa who was diagnosed with multiple congenital heart defects at birth, which caused her first open-heart surgery a week after her birth. To this point, her life has depended on using donor bloods that keeps her alive. Without 50 units of blood donated by different people, she would not have overcome her illness and survive till this day. The effort to collect blood for transfusions is going around the nation: restaurants, company offices, even beauty parlors – quite a wide range of businesses have already hosted Red Cross blood drives. The Pechanga Casino Entertainment Center can also make a serious contribution to the ongoing donation effort by hosting a Red Cross Blood Drive. By doing so, we will undoubtedly be able to gather large amount of blood, helping many people to cope with their illness. The mission of this campaign is clear and appealing. It consists in delivering donors’ blood to those patients who need it urgently. In doing so, the casino will attract people who qualify for blood donation. To be eligible for take part, one has to be over 17 years of age and weigh no less than 110 pounds. I am sure that a large number of people who meet these criteria as well as their friends and relatives will be willing to come to our casino to participate in the noble effort. Today, we can help thousands of people in urgent need of blood supply through a simple, yet effective effort. The Pechanga Casino Entertainment Center can organize a Red Cross Blood Drive, and I will be more than happy to lead the effort. Given my past experience in organising Toys for tots drive last year, I feel confident in handling the promotion for the event, especially since I know the Red Cross will supply plenty of materials to help in the organizing process. We can make a contribution to saving thousands of lives through hosting this event, a contribution that will improve our corporate image in this locality and beyond. In the words of Melissa’s mother, we can â€Å"give a piece of themselves† to help those in whose position we can find ourselves at some point. I am positive that many employees will share my enthusiasm for the event. I also have trust that the community will not let this event pass unnoticed and will regard the organisation that initiated it with high esteem. You can assess for yourselves the promises it holds for the growth of our business.